What Are Cookies?
Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work efficiently, provide a better user experience, and give website owners useful information about how their site is being used.
This Cookie Policy explains what cookies are, how Rivera's Machinery Inc. uses cookies and similar technologies on our website, and your choices regarding their use.
How We Use Cookies
Rivera's Machinery Inc. uses cookies and similar technologies for the following purposes:
Essential Cookies
These cookies are necessary for the website to function properly. They enable core functionality such as security, network management, and accessibility. You cannot opt out of these cookies as the website cannot function properly without them.
- Session management and authentication
- Security features and fraud prevention
- Load balancing and server performance
- Remembering your cookie consent preferences
Functional Cookies
These cookies enable enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages.
- Remembering your preferences (e.g., language, region)
- Storing equipment comparison selections
- Maintaining your shopping cart or saved items
- Live chat functionality
Analytics Cookies
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This helps us improve our website and services.
- Counting visitors and understanding traffic sources
- Measuring page views and time spent on pages
- Identifying which pages are most and least popular
- Understanding how visitors navigate through the site
Marketing Cookies
These cookies are used to track visitors across websites and display relevant advertisements. They may be set by us or our advertising partners.
- Delivering advertisements relevant to your interests
- Limiting the number of times you see an advertisement
- Measuring the effectiveness of advertising campaigns
- Remarketing and retargeting campaigns
Cookies We Use
Below is a list of the main cookies used on our website:
| Cookie Name | Purpose | Duration | Type |
|---|---|---|---|
| session_id | Maintains user session | Session | Essential |
| cookie_consent | Stores cookie preferences | 1 year | Essential |
| _ga, _gid | Google Analytics tracking | 2 years / 24 hours | Analytics |
| _fbp | Facebook pixel tracking | 3 months | Marketing |
| chat_session | Live chat functionality | Session | Functional |
Third-Party Cookies
Some cookies are placed by third-party services that appear on our pages. We do not control these cookies. The third-party services we use include:
- Google Analytics: For website analytics and usage tracking.Google Privacy Policy
- Google Maps: For displaying dealer location maps.Google Privacy Policy
- Facebook: For social media integration and advertising.Facebook Privacy Policy
- YouTube: For embedded video content.Google Privacy Policy
For more information about third-party services used on our site, please see our Third-Party Services page.
Managing Your Cookie Preferences
You have several options for managing cookies:
Browser Settings
Most web browsers allow you to control cookies through their settings. You can:
- Block all cookies
- Block only third-party cookies
- Delete cookies when you close your browser
- Delete existing cookies
Please note that blocking or deleting cookies may affect your experience on our website and limit certain functionality.
To learn how to manage cookies in popular browsers, visit:
Opt-Out Tools
You can opt out of certain third-party cookies using the following tools:
- Google Analytics Opt-out Browser Add-on
- Network Advertising Initiative Opt-out
- Digital Advertising Alliance Opt-out
Do Not Track
Some browsers have a "Do Not Track" feature that sends a signal to websites requesting that your browsing activity not be tracked. Currently, there is no universal standard for how websites should respond to Do Not Track signals. Our website does not currently respond to Do Not Track signals, but you can use the other methods described above to manage cookies.
Similar Technologies
In addition to cookies, we may use other similar technologies:
- Web Beacons (Pixel Tags): Small graphic images used to track user behavior and measure the effectiveness of marketing campaigns.
- Local Storage: Technology that allows websites to store data locally on your device, similar to cookies but with greater capacity.
- Session Storage: Similar to local storage but data is cleared when the browser session ends.
Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use or for other operational, legal, or regulatory reasons. Please revisit this policy regularly to stay informed about our use of cookies and related technologies.
Contact Us
If you have any questions about our use of cookies, please contact us at:
Rivera's Machinery Inc.800 W Expy 83
Donna, TX 78537
Phone: (956) 464-7867
Email: privacy@riverasmachinery.com