Privacy Policy

Introduction

Rivera's Machinery Inc. ("we," "us," or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, interact with our services, or communicate with us.

By accessing or using our website and services, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy.

Information We Collect

Information You Provide Directly

We may collect personal information that you voluntarily provide when you:

• Submit contact forms, quote requests, or inquiries
• Request information about equipment, financing, or services
• Schedule service appointments or request parts
• Apply for financing through our website
• Subscribe to our newsletter or promotional communications
• Participate in surveys, contests, or promotions

This information may include:

• Name, email address, phone number, and mailing address
• Business name and business contact information
• Equipment preferences and interests
• Communication preferences
• Any other information you choose to provide

Information Collected Automatically

When you visit our website, we may automatically collect certain information about your device and browsing activity, including:

• IP address and general geographic location
• Browser type, operating system, and device information
• Pages viewed, links clicked, and time spent on our website
• Referring website or source that led you to our site
• Information collected through cookies and similar technologies

How We Use Your Information

We use the information we collect to:

• Respond to Your Inquiries: Process and respond to your requests for information, quotes, service appointments, and other submissions
• Provide Customer Support: Assist you with questions about equipment, services, financing, and orders
• Marketing Communications: Send you promotional materials, newsletters, special offers, and information about products and services that may interest you (with your consent where required)
• Improve Our Services: Analyze usage patterns to improve our website, products, and customer experience
• Business Operations: Manage our business operations, including processing transactions and maintaining records
• Legal Compliance: Comply with applicable laws, regulations, and legal processes

We Do Not Sell Your Personal Information

Rivera's Machinery Inc. does not sell, rent, or trade your personal information to third parties for their marketing purposes.

Your information is used solely to provide you with the services you've requested, to respond to your inquiries, and for our own marketing communications (which you can opt out of at any time). We value your trust and are committed to maintaining the confidentiality of your personal information.

Information Sharing and Disclosure

We may share your information in the following circumstances:

• Service Providers: With trusted third-party service providers who assist us in operating our website, conducting our business, or servicing you (e.g., web hosting, email services, analytics providers). These providers are contractually obligated to keep your information confidential.
• Equipment Manufacturers: With equipment manufacturers when necessary to process warranty claims, service requests, or provide product information.
• Financing Partners: With financing institutions when you apply for financing through our website, subject to their own privacy policies.
• Legal Requirements: When required by law, court order, or government regulation, or when we believe disclosure is necessary to protect our rights, your safety, or the safety of others.
• Business Transfers: In connection with a merger, acquisition, or sale of all or a portion of our assets.

Data Security

We implement reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, use, alteration, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, comply with our legal obligations, resolve disputes, and enforce our agreements. When your information is no longer needed, we will securely delete or anonymize it.

Your Rights and Choices

You have the following rights regarding your personal information:

• Access and Correction: You may request access to the personal information we hold about you and request corrections if it is inaccurate.
• Opt-Out of Marketing: You may opt out of receiving marketing communications by clicking the "unsubscribe" link in our emails or contacting us directly.
• Cookie Preferences: You can manage your cookie preferences through your browser settings. See our Cookie Policy for more information.
• Data Deletion: You may request deletion of your personal information, subject to certain legal exceptions.

To exercise any of these rights, please contact us using the information provided below.

Third-Party Links

Our website may contain links to third-party websites or services that are not owned or controlled by Rivera's Machinery Inc. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party sites you visit.

Children's Privacy

Our website and services are not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take steps to delete that information promptly.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will post the updated policy on this page with a revised "Last Updated" date. We encourage you to review this Privacy Policy periodically.

Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact us at: