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Brands We Carry
Three Generations. Same Commitment.
Since 1965, the Rivera family has been serving South Texas with reliable equipment and honest service. What started as a small operation under Tomas Rivera has grown into one of the region's most trusted equipment dealerships — built on handshakes, hard work, and a genuine love for the land.
Three generations later, Rivera's Machinery continues that legacy. Philip carried the business forward with the same values his father instilled, and today Thomas leads the team with the same straightforward approach: put the customer first, stand behind every machine, and never cut corners.
Wide Selection
Tractors, loaders, implements & more
Expert Service
Factory-trained technicians
Financing Available
Competitive rates & flexible terms
Family Owned
Serving the community since 1965
What Our Customers Say
Manuel Valls
a month ago
“Pedro was a great help! He was very knowledgeable, professional, and made the parts process easy. He took the time to answer my questions and helped me find exactly what I needed. I definitely recommend Riveras Machinery for all your parts needs. Great customer service and a great experience overall!”
Crispina Palacios
a month ago
“Want to give a big shoutout to Nolan Adams for helping me out with issues with my tractor. His expertise and knowledge are invaluable. Got me fixed up in no time! Recommend Rivera’s Machinery for their service and equipment!!”
D
a month ago
“Had an issue with a tractor and got a referral from a friend who recommended Nolan. Great experience, very knowledgeable and quick to respond.”
Norman Shawe
a month ago
“I came in to have my tractor serviced. Great experience. I would recommend stopping by and seeing Nolan, he helped me out he's a very knowledgeable guy. Service was great.”
C B
a month ago
“I am very satisfied with the service here. I had been having issues with my tracker for a long time. Nolan helped me out and fixed the issue. Very knowledgeable and helpful. Highly recommend.”
Reviews sourced from Google
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